In the beginning is an idea

It is a sociological initiative started back in 1995 from designers mindscapes, as a concrete action against unemployment thus urban migration problem entwined with social issues of land depletion, less educated resources, poor infrastructures cause by over-centralized development policy of the ruled regime that time.
An initiative to structure a producer community in rural zone through art-craft’s woodworking discipline, as an economical activity. Challenging people to earn their living on their hometown, stay put with their families. By ability to construct own discipline, feed own self correctly, there is a chance to create good works. It is a try to build own -modest- recognition toward pride of reliable works, share quality life to the world.
Reconstructed by end of 2008, stepping to the true objective toward independent attitude of self-management capacity by the members of the community themselves. Located in Punduhan, at far slope of Sumbing-Sindoro Volcanoes in remote Central Java, Indonesia.


'We must never discount the capacity of people to be moved
by the argument of goodness,' Barbara Ward




By the context, we stepped to design the sociological construction as a platform where design practice is not only possible but become a norm, along the way to refine ourselves, earning pride of what we do professionally by our functional, aesthetical objects. Design shall enhance our quality of life, sharpen our senses, bring joy and let it fun, to let us able to share it through our works to the world.


Producer Community

The actor is a person of liberated one, who aware of their context, their living environment, who want to respect and help themselves. Together structuring up a sane-fair community toward global sharing, offering good quality designs, executed in a tiny village that not even visible within regional’s map. Convincing that quality isn’t about territory but in the mindscape. By producer community we taking side as people who act, a praxis, to speak our true words, our version of events, try to transform the world.


Wood + Crafstmanship

Through wood we learn our reality, as material as hard as it. Crafting understanding of nature of growth and fair-respectful utilization, as our own existence. We learn by doing every step we make, try to value the thriving conscience, within the very essence of each practice towards mastery. Strive to become better human when actualizing the design among our fellow crafts(wo)men.

To order

Basically we are a producer base but we are open toward individual or small scope direct buyers, so if you wish to place an order, you can do so by e-mail



To process it we require:
  • Your company's name or just your name if you are an individual.
  • Full address of your company with phone number.
  • Your company VAT's number.
  • Contact person in your company who dealing with the transaction.
  • Description of the product(s) ordered and the quantity of it.
  • Address of delivery if it is different from the company's address.

We get back to you no longer than two business days after receiving your order.

We believe our selves, do contact us if you are not satisfy with our products. If something cloudy, we will try the best to solve something out.


This is a general proposition, certainly we keen on encounter direct personal arrangement with you.


Minimum opening order is US$ 500.00. Orders must be completed in full case pack quantities as indicated in our product information, e-catalog or by our confirmation. Orders not meeting the case pack requirements may be subject to extra charge. In general our lead time is up to 2 months against 50% prepayment after order confirmation.


Our price is subject to change. We will keep our customers informed of price update before they are effective.


Orders will be shipped FOB from Semarang Harbour, Central Java. Special routing may define in written by customers otherwise we will ship at own discretion. Special handling requests may be subject to extra charge. The customer is responsible for any custom fees, import duties, or taxes that apply within each country's policy.


As natural handcrafted wood products, it may occur degree of slight differences of finished attributes: texture, grain, color. These are not considered flaws. Direct examine your order upon arrival for any discrepancies and let us notified soonest, as we welcome claims within five working days of receipt. Any shipping damage or loss must be claimed by consignee with carrier. No returns will be accepted without our return authorization confirmation. Returns must be received in their original condition at our warehouse location. Returns may be subject to a certain handling or restocking fee. All cancellations must be requested in writing and confirmed by us.

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Appreciate your line of relevant thoughts, question or request.

Name: alura amara
Phone: +62 (0)82 1366 07203
Address: Kandangan-Rawaseneng Road Km. 0.2 Punduhan, Central Java, Indonesia | P.O. Box 200, Temanggung 56200 alura amara